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What is a Home Inspection?
6 Ways for Home Inspectors to Look Unprofessional  XML
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Nathan
King
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Joined: 06/17/2014 09:32 PM EDT
Messages: 5236
Location: Carmel, IN
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If you're running a home inspection business, there are a lot of ways to look good...and quite a few ways to make yourself look bad! Whether you've been in the business for decades or are just getting started, don't fall into these traps...


1. Billing for your services with PayPal.

You know those generic emails you get from PayPal with the button that says "Click here to see invoice"? Well, if you're using PayPal to bill when you take credit cards from your customers you just don't look like a real business. I know its harsh, but if you're using the same service to bill as the seller of a used couch on Ebay, the optics are really bad. In home inspection there are a couple of awesome Administrative Software options like the ones you will find at http://www.NXTinspekt.com and http://www.InspectionSupport.net


2. Answering your own phone.


These days consumers always get frustrated when they have to call a big business like an airline or their bank. They expect automated systems, long hold times, and endless menus followed by an outsourced call center where they can only hope to understand what the person on the other end of the line has to say is understandable. While this is far from what one might expect from a local service provider, your clients definitely get the wrong impression when the inspector, personally, answers the call. Again, I know it's harsh but it just isn't perceptively a real business at that point. At the very least, get a rollover call center for after hours and while you're in an inspection so clients know you're serious about your business. http://inspectionsuccess.net/callcenter


3. Posting political stuff on Facebook and other social media.

Whether you are in small town USA or a big metropolitan area...the real estate community is small. What you say in social media matters, so avoid debates about guns, abortion, gays, immigration, or anything else our elected representatives seem to want to focus on. That's their fight, not yours, it's a waste of time, it's not going to change a thing, and it very rarely helps your business (it only hurts it). The kind of people that post all day about that stuff and would appreciate your posts on the topic are generally unsuccessful and don't have much to offer you in the way of referrals.


4. Bad Brochures.

There's nothing that screams lack of professionalism quite like dated and generic home inspection brochures. If you don't have at least a couple one-liners on the front about a guarantee or a warranty, great graphics, full color, and thousands to distribute all over town, you will not be an option for most. Brochures, designed professionally, are probably the least expensive and most important thing you can do for your home inspection business to show you are a true professional. For under $500, you can get 5000 of them here: http://inspectorshop.net/premium-custom-design-trifold-brochures/ - same goes for websites by the way, so get a great brochure and then get the graphics to a web guy to make your brand consistent.


5. No service offered!

Okay, so you offer one service: Home Inspections. But what do clients need? What do your competitors offer? The common list of items you need to add to your business now includes Termite, Radon, Well & Septic, Water Sampling, Mold Testing, Pool & Spa, Irrigation Systems, asbestos testing, and Radon. You can knock out all of the environmental ones at once at http://www.InspectorLab.com


6. Lack of Uniforms and Vehicles with branding

It may seem simple, but so many inspectors miss out on this opportunity to look professional and market their business. You don't have to go out and spend a lot of money either - logo wear can start in the $25 range per shirt and simple magnets on your truck for now can run $100 with design. Save your $1500-$3000 wrap for later if you want, which may be never as the ROI on this investment is highly contested.

P. Nathan Thornberry
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Philo
The Rock
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Joined: 06/18/2014 10:46 PM EDT
Messages: 881
Location: Dallas, Texas
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I went years without a uniform... Unbelievable!

PHILO RAMOS, BS Civil Engineering
PRECISE Home Inspections, TREC#4319
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The Inspectagator
Ninja
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Joined: 07/01/2014 09:20 AM EDT
Messages: 34
Location: Orlando area
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All very good info, some things I've never thought about, thanks! If I might add something...DON'T BUY CHEAP TOOLS! Quick story...we (Inspectagator in Orlando area) did a follow up inspection on top of another inspector who didn't have the SOPs and knowledge to handle a specific problem. During our inspection, the SELLER told our inspector that the previous guy used a $25 moisture meter. The seller actually Googled it! When he Googled the moisture meter we use, he found out that our costs almost $600. Instant credibility in front of agent and seller (soon to be a new buyer). I recommend investing in high quality tools. Many can be found at www.inspectorshop.net. I also created this short video highlighting the pitfall of being cheap, check out https://youtu.be/90xOMA8DILQ on Youtube and keep up the good work.
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Jon Bolton
www.inspectagator.com
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Brian Walker
Liger
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Joined: 06/30/2014 05:28 PM EDT
Messages: 22
Location: 52188 Van Dyke, Suite 411; Shelby Twp., MI 48316
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All great items to keep in mind for any business really. The more professional you look, the more respect and credibility you will have.

Also agree with the comment of not purchasing cheap tools. Most inspectors learn this he hard way. Cheap tools can also give false readings i.e. carbon monoxide detectors, gas detectors. You don't want to go cheap when it comes to protecting families.

Brian Walker
en-Vision Property Inspections
52188 Van Dyke, Suite 411
Shelby Twp, MI 48316
586-453-8755

https://www.en-visionpropertyinspections.com/
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