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What is a Home Inspection?
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rmarouski
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Joined: 06/18/2014 11:14 PM EDT
Messages: 12
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Photographic Art wrote:
SheehanThomson wrote:I guess that's why I got 84 inspections last year from using them; others in my area aren't

As I said, though, there are many, many ways to market onself. I got 152 inspections last year from my Referral Rewards Program
which has absolutely nothing to do with the Internet.


can you share this referral rewards program with me???
Photographic Art
Ninja
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Joined: 06/18/2014 09:56 PM EDT
Messages: 37
Location: San Diego, California
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rmarouski wrote:
Photographic Art wrote:
SheehanThomson wrote:I guess that's why I got 84 inspections last year from using them; others in my area aren't

As I said, though, there are many, many ways to market onself. I got 152 inspections last year from my Referral Rewards Program
which has absolutely nothing to do with the Internet.


can you share this referral rewards program with me???

It's quite simple, really.

After the inspection, my Client gets a link to Referral Gift Checks bearing his name as the referrer. Client then gives gift checks to family, friends, associates, and acquaintances. When I do a home inspection for those people, they get $20 off on their inspection. After their inspections, I send my Client $20 for each Gift Check that was used and which bears his name.

So for last year, my average inspection fee was $752.
152 x $752 = $114,304 gross income.
I sent the referrers $20, so
152 x $20 = $3,040 in referrer fees.
That leaves a total net income of $111,264, and that's just for the inspections from the Referral Rewards Program, i.e., past Clients!

Here is a link to my Referral Rewards Program: http://www.russel-ray.com/reports/Referral%20Rewards%20Program.pdf

Here is a link to the Gift Checks (you can also get to the Gift Checks from within the Referral Rewards Program link): http://www.russel-ray.com/reports/Referral%20rewards%20gift%20check.pdf

I have been running my RRP program since April 1, 2003.
It is the most significant part of my non-Realtor referral business.
Another 11 years and I might not need Realtors at all!

My purpose in creating this program was twofold:

(1) People have great short-term memories and great long term memories, but poor mid-term memories. I believe it's the mid-term memories that come into play when we're hoping that past Clients will be referring us, and if it's poor, we're out of luck. RRP encourages them to pass out gift checks now rather than try to remember us three or four years down the road.
(2) People tend to forget things if they don't use them/associate with them often. So three or four years down the road, they don't remember me, regardless of what they think about the job I did for them. RRP doesn't make them try to remember.

This message was edited 1 time. Last update was at 07/18/2014 10:47 AM EDT


Photographic Art by Russel Ray Photos
[Email] [WWW]
rmarouski
Active Poster

Joined: 06/18/2014 11:14 PM EDT
Messages: 12
Offline

Photographic Art wrote:
rmarouski wrote:
Photographic Art wrote:
SheehanThomson wrote:I guess that's why I got 84 inspections last year from using them; others in my area aren't

As I said, though, there are many, many ways to market onself. I got 152 inspections last year from my Referral Rewards Program
which has absolutely nothing to do with the Internet.


can you share this referral rewards program with me???

It's quite simple, really.

After the inspection, my Client gets a link to Referral Gift Checks bearing his name as the referrer. Client then gives gift checks to family, friends, associates, and acquaintances. When I do a home inspection for those people, they get $20 off on their inspection. After their inspections, I send my Client $20 for each Gift Check that was used and which bears his name.

So for last year, my average inspection fee was $752.
152 x $752 = $114,304 gross income.
I sent the referrers $20, so
152 x $20 = $3,040 in referrer fees.


That leaves a total net income of $111,264, and that's just for the inspections from the Referral Rewards Program, i.e., past Clients!

Here is a link to my Referral Rewards Program: http://www.russel-ray.com/reports/Referral%20Rewards%20Program.pdf

Here is a link to the Gift Checks (you can also get to the Gift Checks from within the Referral Rewards Program link): http://www.russel-ray.com/reports/Referral%20rewards%20gift%20check.pdf

I have been running my RRP program since April 1, 2003.
It is the most significant part of my non-Realtor referral business.
Another 11 years and I might not need Realtors at all!

My purpose in creating this program was twofold:

(1) People have great short-term memories and great long term memories, but poor mid-term memories. I believe it's the mid-term memories that come into play when we're hoping that past Clients will be referring us, and if it's poor, we're out of luck. RRP encourages them to pass out gift checks now rather than try to remember us three or four years down the road.
(2) People tend to forget things if they don't use them/associate with them often. So three or four years down the road, they don't remember me, regardless of what they think about the job I did for them. RRP doesn't make them try to remember.



how did you make these them do you have a marketing software, i would like to use something like this here in CT if you dont mind?
Photographic Art
Ninja
[Avatar]

Joined: 06/18/2014 09:56 PM EDT
Messages: 37
Location: San Diego, California
Offline

rmarouski wrote:
Photographic Art wrote:
rmarouski wrote:
Photographic Art wrote:
SheehanThomson wrote:I guess that's why I got 84 inspections last year from using them; others in my area aren't

As I said, though, there are many, many ways to market onself. I got 152 inspections last year from my Referral Rewards Program
which has absolutely nothing to do with the Internet.


can you share this referral rewards program with me???

It's quite simple, really.

After the inspection, my Client gets a link to Referral Gift Checks bearing his name as the referrer. Client then gives gift checks to family, friends, associates, and acquaintances. When I do a home inspection for those people, they get $20 off on their inspection. After their inspections, I send my Client $20 for each Gift Check that was used and which bears his name.

So for last year, my average inspection fee was $752.
152 x $752 = $114,304 gross income.
I sent the referrers $20, so
152 x $20 = $3,040 in referrer fees.


That leaves a total net income of $111,264, and that's just for the inspections from the Referral Rewards Program, i.e., past Clients!

Here is a link to my Referral Rewards Program: http://www.russel-ray.com/reports/Referral%20Rewards%20Program.pdf

Here is a link to the Gift Checks (you can also get to the Gift Checks from within the Referral Rewards Program link): http://www.russel-ray.com/reports/Referral%20rewards%20gift%20check.pdf

I have been running my RRP program since April 1, 2003.
It is the most significant part of my non-Realtor referral business.
Another 11 years and I might not need Realtors at all!

My purpose in creating this program was twofold:

(1) People have great short-term memories and great long term memories, but poor mid-term memories. I believe it's the mid-term memories that come into play when we're hoping that past Clients will be referring us, and if it's poor, we're out of luck. RRP encourages them to pass out gift checks now rather than try to remember us three or four years down the road.
(2) People tend to forget things if they don't use them/associate with them often. So three or four years down the road, they don't remember me, regardless of what they think about the job I did for them. RRP doesn't make them try to remember.



how did you make these them do you have a marketing software, i would like to use something like this here in CT if you dont mind?

Feel free to modify and adapt the program for your company and your Clients.

Photographic Art by Russel Ray Photos
[Email] [WWW]
Jeremiah Anderson
P. Diddy
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Joined: 08/02/2014 01:45 PM EDT
Messages: 610
Location: Blaine, MN
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Thank you for sharing that Russel!

This message was edited 1 time. Last update was at 08/28/2014 12:43 AM EDT


"Unless someone like you cares a whole awful lot, nothing is going to get better. It's not." ~Dr. Seuss

Chief Of Operations
J.B. Anderson Inspections Inc.
www.jbandersoninspections.com
www.jbandersoninspectionsconcierge.com
www.minneapolishomeinspectionguide.com
www.minneapolishomeinspections.net
www.minnesotahomewarranty.net

763-350-8509
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AmericanHome
The HOFF

Joined: 07/16/2014 09:54 AM EDT
Messages: 78
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Russel, another great idea for growing/sustaining your business!

Soooo glad I joined the forum. You guys are the best.

James Freed
President
American Home Inspection Company, LLC
Liberty, MO 64068
816-510-4734
[Email]
SheehanThomson
Jedi
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Joined: 06/18/2014 11:28 PM EDT
Messages: 1715
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Russel, I've been prepping to send out post cards. Do you have a preferred company that makes them cheap?

Also, I was wondering if you just go to the real estate office websites to get addresses for the postcards or if there was an easier way. Thanks!

www.UtahHomeInspectionHQ.com
www.ChooseOnSite.com
www.UtahHomeInspectionPro.com
www.GoUtahHomeInspection.com

Utah Home Inspection Company providing inspections in Provo, Orem, Springville, Pleasant Grove, Lehi, Eagle Mountain, Sandy, West Valley City, Salt Lake City, & More!

Your Utah Home Inspector,
Sheehan D. Thomson
www.HomeInspectorPro.com
(Best Reporting Software Out There!)
Nathan
King
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Joined: 06/17/2014 09:32 PM EDT
Messages: 5244
Location: Carmel, IN
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I pull license lists Sheehan.

P. Nathan Thornberry
www.Nathan.tv
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The #1 Vendor in Real Estate & Home Inspection
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Find a Certified Inspection Expert exclusively at www.InspectionCentral.net
Get your E&O Insurance at 20%+ off your current rates at www.RWSinsurance.com
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William Chandler
General
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Joined: 06/23/2014 04:28 AM EDT
Messages: 1358
Location: Florida
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nice, Russell. If you ever get to Florida, come spend a day with us on Fleming Island.

Property360, LLC
www.TheBuildingInspector.net
www.360pestpro.com
www.inspectnewhome.com
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homeinspectionflorida.us/
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orlandohomeinspectionguide.com
thecommercialbuildinginspector.com
ASHI Certified Inspector
Certified Master Inspector
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Kris Svendsen
49er
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Joined: 06/22/2014 08:52 PM EDT
Messages: 337
Location: Dallas, TX
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Pete Campbell wrote:I have been lax lately about sending my Monday Morning Motivator email blasts.


Where do you get your content?

Kris Svendsen
Viking Inspections
Professional Real Estate Inspector, TREC #20511
Certified Level III Infrared Thermographer #10829
469-209-8130
http://vikinginspections.com
http://facebook.com/VikingInspections
http://facebook.com/svendsenkris
http://linkedin.com/in/krissvendsen
https://twitter.com/vikinginspect
http://vikinginfrared.com
http://facebook.com/VikingInfrared
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Pete Campbell
Jedi
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Joined: 06/18/2014 10:55 PM EDT
Messages: 1590
Location: Fort Pierce, SE Florida
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Lots of places. Just keep eyes open. weekly news magazines are a very good source.

Pete Campbell
Guaranteed Inspections
772-882-9623
ClientCare@GuaranteedInspections.us
http://www.PortStLucieInspections.com
http://www.GuaranteedInspections.us
http://www.GuaranteedInspections.biz



Inspecting Fort Pierce, St. Lucie Village, Lakewood Park, Vero Beach, Indian River Shores, Sebastian, Fellsmere, Fort Drum, Okeechobee, Jensen Beach, Stuart, Palm City, Hobe Sound and Indiantown, Florida.

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Chad D
Batman
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Joined: 06/24/2014 08:55 AM EDT
Messages: 782
Location: Marquette Heights (Peoria) IL
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One of these days I need to spend some time to figure out ISN. I'm paying for it and not using any aspect of it. I've just been on the run so much lately.

Chad Dunham
Eagle's Nest Inspections
Home Inspections
203K Consulting
Indoor Air Quality (IAQ) Testing
Radon Testing
Mold Testing
309-323-0252
http://www.peoriailhomeinspections.com
[WWW]
Kris Svendsen
49er
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Joined: 06/22/2014 08:52 PM EDT
Messages: 337
Location: Dallas, TX
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Chad D. You can set up an appointment with ISN and Z or someone can help you learn the ropes. Just remember this, they start you off with some basics (templates, etc.) but you HAVE to own it. Just take the time to sit down with it and do your due diligence in setting it up the way you want and tweak along the way. It will pay off in the long run. Automation is a big deal for me. Set it...and forget it.

Kris Svendsen
Viking Inspections
Professional Real Estate Inspector, TREC #20511
Certified Level III Infrared Thermographer #10829
469-209-8130
http://vikinginspections.com
http://facebook.com/VikingInspections
http://facebook.com/svendsenkris
http://linkedin.com/in/krissvendsen
https://twitter.com/vikinginspect
http://vikinginfrared.com
http://facebook.com/VikingInfrared
[Email] [WWW]
Philo
The Rock
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Joined: 06/18/2014 10:46 PM EDT
Messages: 881
Location: Dallas, Texas
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Chad D wrote:One of these days I need to spend some time to figure out ISN. I'm paying for it and not using any aspect of it. I've just been on the run so much lately.


I was the same way for the longest time. Just "take a bite at a time," Chad. It doesn't take a lot of time to get the first few features going; say, your agreement, and a couple of automated emails. Good Luck! Call them, to schedule a one-hour personal webinar session . Call today, for a slot for next week, Chad!

PHILO RAMOS, BS Civil Engineering
PRECISE Home Inspections, TREC#4319
Texas Professional Real Estate Inspector Association (TPREIA) #418
InterNachi Certified Master Inspector
ISG Certified Inspection Expert
www.APlanoHomeInspector.com
www.AMcKinneyHomeInspector.com
www.AGarlandHomeInspector.com
www.HomeInspectionsTexas.net
www.PreciseHomeInspectionsConcierge.com
www.TexasHomeInspectionGuide.com
www.YourSmartHomeServicePlan.com
www.APlanoHomeWarranty.com
www.ClientProtectionExpertDFW.com/
https://www.facebook.com/APlanoHomeInspector/
www.instagram.com/aplanohomeinspector/
972-517-8757
Service excellence in Plano, Frisco, McKinney and other surrounding Dallas communities.
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Chad D
Batman
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Joined: 06/24/2014 08:55 AM EDT
Messages: 782
Location: Marquette Heights (Peoria) IL
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Philo wrote:
Chad D wrote:One of these days I need to spend some time to figure out ISN. I'm paying for it and not using any aspect of it. I've just been on the run so much lately.


I was the same way for the longest time. Just "take a bite at a time," Chad. It doesn't take a lot of time to get the first few features going; say, your agreement, and a couple of automated emails. Good Luck! Call them, to schedule a one-hour personal webinar session . Call today, for a slot for next week, Chad!


A big part of my problem is I have been working out of town as an electrician and have been pulling some long hours. The job I have been on is coming to an end pretty quick. Once I am local I should be able to find the time to do it.

Chad Dunham
Eagle's Nest Inspections
Home Inspections
203K Consulting
Indoor Air Quality (IAQ) Testing
Radon Testing
Mold Testing
309-323-0252
http://www.peoriailhomeinspections.com
[WWW]
 
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